How It All Started

When we started CARR Cellular Fitness and Performance, we did so with the idea that every individual cell in our bodies must be optimized for maximum health and incredible performance. As a medical doctor, I knew that ultimately our success or failure in part depends on the expression of trillions of cells functioning to meet the extreme demands most athletes put on their bodies. Our research showed that many of the supplements on the market were not optimized for the demands of exercise.

I practiced Emergency Medicine for many years, having had the opportunity to serve as Chairman of Emergency Services at Cleveland Clinic Florida in the ’90s. Every day in the ER, I would see patients with hip fractures, heart attacks, strokes, and other serious events that occurred not on that particular day, but rather as the result of years of neglect in identifying and treating these problems before they became life threatening diseases. Too often in our current system, we wait for symptoms of a disease before we act, when in reality by the time we develop symptoms for most illnesses it is too late – the disease process is 90% along its course. Unfortunately, our healthcare system is primarily based on “if it ain’t broke, don’t fix it.” Very little attention is given to truly identifying and treating little problems before they become big problems.

Charting Our Own Course

While away at college, my son Jason was growing ever more frustrated trying to find healthy and effective supplements for his needs, including playing college football, weightlifting, and keeping up with his studies. Both of us were looking to go to the next level – Jason with his college football career and academics, and me with bodybuilding, my medical career, and with being as healthy as possible to raise my children.

It became apparent that in order to meet our goals, we would have to chart our own course. By combining my medical expertise and experience in bodybuilding/weight training, with Jason’s athletic and high performance background, we began to customize our own supplements. Having always lived balanced and healthy lives, we realized that the optimization of cell function was important not only in high performance training and athletics, but also for our health in general. My patients began to inquire about lifestyle, diet, training methods, and supplements. As one patient so succinctly put it, ” I want some of that.” Little did we know at the time that this would forge a new approach to nutritional supplements that would help not only us realize our goals, but also those of our patients. Most importantly, our supplement recommendations have helped countless others achieve their own health goals, leading to happier and healthier lives.

Our product line represents the ultimate combination of practical experience in high intensity training with medical science and cellular optimization therapy. The key to our products is not only that they are formulated to the highest standards and effective potency, but they also are designed to optimize cellular function to meet the demands you place on the body.

We Know What Your Cells Need

Whether you are a 22-year-old pushing your body to the limit with CrossFit training, or a person of age wanting more energy or fighting serious disease, you need optimal cell function. The only way to achieve optimal cell function is to give your cells what they need. We know what your cells need.

---